gigaaa | AI Digital Assistant
UX/UI Product Development
& Corporate Identity Design
all products and promotional materials are designed in 5 languages
Corporate Identity, Head of Digital Product Design 2017-2021
Created corporate identity for the company and created design manuals and systems to prepare company for onboarding new designers and grow the team. Created interfaces for 9 products and developed a style guide and libraries to preserve consistency on all products.
gigaaa Innovation GmbH is a multinational technology company that is developing an AI Personal Assistant similar to Amazon Alexa and Google Assistant. The initial idea was conceived in early 2014 when the company started with their plan to build an intelligent voice assistant that could outperform all the other ones.
The current problem with existing assistants is that, they fail to satisfy people's need of privacy. Many of the existing assistants also fail to focus on users' social needs. They assistant perform smart home controls, everyday kind of services like weather report, news etc. but what about social features? Do we need to have an app for everything, separately?
gigaaa's main goal is to become a smart assistant which helps people living a fulfilled life by making everyday tasks easier.
gigaaa is a vision to create a minimalist, fulfilled life for everybody: totally free from the hassle of repetitive tasks, so that people can have more time spending what they love, with whom they like. -without violating their privacy need.
gigaaa MTP: Be a bridge between humans & technology and make AI for everybody.
Duration: 3 years - present
Position/Roles: Corporate Identity Design, UX/UI Design, Head of Design
Collaborated with: CEO, Head of Marketing, General Managers, Project Managers, Head of AI, Developers, Scripters, other designers and clients
Tools Used: Adobe: Xd, After Effects, Illustrator, Photoshop, Dimension, Premiere Pro, Media Encoder, Indesign, Dreamviewer. Other: Figma, Sketch, Zeplin, Miro, Keynote, PowerPoint, Word, Excel, Google Drive, Microsoft Teams, Slack, Basecamp, Gitlab, Zoom...
Creating developing the Corporate Identity
Creating Identity Guide and Manuals
Inspecting use of Corporate Identity (on social media, on marketing campaigns)
Onboarding new designers
UX/UI Product Development
Managing scrum of design for product development team
Creating personas and understanding user journey
Problem framing & idea generation
Interface of products (Custom chatbots, plug-ins, websites, mobile application, smartTV application, smart mirror interface,
no code developer platform interface and more to come)
Defining product functions and features
Designing animations and interactions
Creating design system and libraries
Creating custom solutions and services for customers
Testing implementation / Internal Stating
Instructing developer team to develop designs correctly
Planning weekly sprint for design and implementation
Preparing templates for pitch decks, print materials and social media
Creating social media visual manual
Creating Post types for social media
Creating visual content for media
Creating required material for press and exhibitions (IFA 2019)